Electronic Direct Mail (eDM)

The full suite of services from template design to sending can be quickly and easily integrated into your marketing mix by Complete Mailing. Emails can be personalised with hyperlinks, registration forms and backend response capture mechanisms.

What benefits will eDM bring to your brand?

- Quickly transform your text with pictures (jpeg files) into cut-through messages
- Complement traditional direct mail (DM) campaigns
- Enhance brand loyalty
- Reinforce your call-to-action sales, event or exhibition promotions
- Collate customer information such as RSVPs or survey responses efficently and cost effectively

We've worked with communications and marketing staff in tertiary, government and utilities sectors in producing eDM and by listening to your needs can create whatever message you need.

As a marketer using a qualified email database that meets the regulations of the Federal Spam Act 2003, eDM effectively complements traditional direct mail.

The service involves:

- Template creation
- Sending
- Hyperlinks embedded within messages
- Data capture in Excel for registrations, RSVPs or survey responses
- Testing, hosting and support
- Statistical reports in graphical form

What do our statistical reports cover?

Send Statistics:
1. Email open rate (in html or plain)
2. Not opened
3. Bounce Back
4. Complaints

User Statistics:
1. Unsubscribed
2. Updated profiles
3. Send to friends (STF)
4. Click through rate (CTR)

Domain distribution volume is also measured, how many sent through bigpond or optusnet for example.

For samples of our eDM work simply contact Simon on 0421 469 867.