The Power of Personalised Mail

89% of people open personally addressed mail according to ADMA Consumer Insights Study, 2005.

Direct Mail is such a unique channel for marketers.

Unlike internet, email, and TV, Direct Mail goes beyond the nameless masses and engages individuals’ attention.

A staggering 74% of research respondents receiving catalogues within the last 7 days said they had visited or would likely visit a store because of the catalogue.

The Australian catalogue industry supports a workforce of 180,000 people and represents an advertising expenditure over $2 Billion per annum.

Catalogue advertising is the 3rd largest consumer directed advertising medium (15%), after Newspapers (30%) and TV (28%). (http://www.catalogue.asn.au/about/facts.asp)