Get an Edge with Direct Mail

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Consumers prefer mail, it's personal and makes a difference.

71.7% of addressed promotional mail is read, kept or passed on to the relevant decision maker while the open rate for emailed messages is only 22.52% (Roy Margan Single Source, March 2009).

On average, Australians receive 1.9 direct mail peices per week (ibid). Compared to email and online, the mail channel is certainly not oversaturated and offers huge potential to companies looking for new ways to develop business. Direct mail broadens brand awareness and strengthens a company's profile in their marketplace.

Recently SAM Sales & Marketing have embraced direct mail for communicating a value proposition to their target market; a personalised letter and brochure may be all you need to take the next step. The power of personalisation, full colour letters, brochures and documents grab people's attention, calls them to action and gives you an edge in competitive markets.

People are more likely to read your message when sent in the mail and are more likely to buy from companies that send them mail. In fact 62% of people are more likely to click on online ads only if they've been mailed to prior! Now that's saying something about the power of mail.

For more revealing statistics on mail, email and online marketing check out the Consumer Perspectives Report at http://www.openuptomail.com.au/index.php?sectionID=8271&pageID=8274

To get started on formulating your message concept and implementing design contact the team at SAM http://www.samsales.com.au/