Leaders in Direct Mail & Fulfilment Services

Simon's blog

Australia Post Rate Increases & Unaddressed Mail (UM) Service System Upgrade

Posted July 1, 2011 - 11:45am by Simon
Picture: 

As of Monday 4th July 2011, Australia Post price increases take effect for all service types with the exception of Print Post which has already been increased in April this year.

The following link will take you through to the new official price tables for each service, from Presort to Reply Paid: http://auspost.com.au/about-us/price-changes.html» more »

What You Need to Know for Maximum Savings with Australia Post on Bulk Mail

Posted April 19, 2011 - 11:29am by Simon

Australia Post provides businesses and charities numerous options for lodging bulk mail, each schema is designed to benefit the customer and enhance logistical efficiencies within the postal system.

Full rate letters are either Small (130-240mm) or Large (260-360mm). However, the Presort Letter Service is more flexible and allows for Small Plus (162-240mm) and Medium (180-260mm) size letters. Cost savings are derived by customers making Presort lodgements of bulk mail based on:

- appending DPID barcodes to addresses
- a minimum of 300 bar-coded articles in the lodgement &
- meeting the weight and dimension criteria set out under the plan.

If you can't meet the criteria you can't attain the savings and would have to settle for Clean Mail (a fixed 51c (Inc. GST). If urgency isn't an issue in your mailings don't forget the Off-Peak option with prices 2.57% less than the Presort equivolent.» more »

Return to Sender (RTS) Data Capture Services & Reporting Now Available

Posted February 24, 2011 - 9:25pm by Simon
Picture: 

Complete Mailing is pleased to announce a new service offering in 2011 for creating response data capture files from direct mail campaigns and Return To Sender (RTS) Mail management.

With the aid of Optical Character Recognition (OCR) scanners our team is resourced to process large volumes and produce accurate and encrypted files for you to import into your database.

RTS Data Capture is essential to most businesses engaged in DM communications and maintaining accurate profile information in database contact records.

The service is ideal for:

- Fundraising appeal mailings
- Survey responses
- Membership renewals
- General consumer and business return mail data capture and updates

Key Output Functions include:

- PO Box facilities
- Receipt of archived RTS mail from your existing PO Boxes
- High-speed data entry by Optical Character Recognition (OCR)scanners
- Manual letter sorting and data entry for handwritten remarks on return mail
- Flexible resources to create data files according to your needs
- File encryption
- Timely delivery
- Secure destruction of documents» more »

Direct Mail Campaign Plan Template

Posted January 13, 2011 - 11:20am by Simon
Picture: 

Looking to get started with direct mail? Want to enhance your existing marketing budget with a new approach?

Here is a template to manage your processes from the direct mail experts at Auspost.

Ideal for organisations with multiple stakeholders in the decision making process with scope from proposition development and data to testing and response measurement.

(Web link at bottom of page)» more »

eDM or Email Direct Marketing: getting started and set up today

Posted October 22, 2010 - 7:52pm by Simon
Picture: 

E-newsletters and notifications are a cost-effective way to engage with customers in addition to traditional direct mail.

If you are looking to set up and get started we can help bring your concepts to life.

For samples of our e-mail templates and previous campaigns contact Simon on 0421 469 867.» more »

Addressed Mail to the Digital Generation

Posted September 10, 2010 - 3:45pm by Simon

Just because Gen Y spends so much time using digital devices and online resources, is that the best place for business to target them?

Channel Y: Media Preferences of Australia’s Youth (Sweeney Research, 2010) presents a clear role for mail in achieving cut-through for marketers.

- 87% prefer businesses to communicate with them by mail
- 80% dislike companies prospecting via social media
- Most think SMS marketing is annoying

For the full report visit www.openuptomail.com.au/ChannelY

Australia Post Price Increase Effective 28th June 2010

Posted June 1, 2010 - 2:26pm by Simon
Picture: 

On 28th June 2010, rates for domestic reserve letter delivery by Australia Post will increase with the ACCC approving Australia Posts' application made 1st April 2010.

The increase is the 3rd within the past 18 years and is justified by increased costs in related and parrallel industry services.

So what are the new prices?» more »

Looking for a Complete Campaign Management Solution?

Posted May 14, 2010 - 10:35am by Simon
Picture: 

~ Database Procurement
~ Colour & Digital Printing
~ Mail Processing
~ Discounted Postage
~ Response Management Services

An allied partner for all related aspects of mail communications keeps the cost down, maximises efficiencies and allows you to focus on your core business.

With over 50 years direct mail experience our team offers some seriouly impressive solutions. We bring it to our clients' needs every time. Tell us about your objectives and we'll make them reality.» more »

Personalised Postcard Mailings: Creative & Cut Through Ways To Reach Customers

Posted May 13, 2010 - 8:20pm by Simon
Picture: 

Postcards promoting sales, special offers and events are a cost effective and powerful way to cut through enhancing brand loyalty.» more »

Response Management Services for Mailing Campaigns, Competitions & Research

Posted May 12, 2010 - 4:52pm by Simon
Picture: 

Need to create a data capture file for your mailout, competition or research activities? Need to update your database by return to sender letters? It's a mammoth and sometimes ongoing task.

~ Reply slip & RTS data entry
~ Barcode scanning
~ Record entry: prefix to postcode
~ Client code or URN listing
~ Password Secure Files» more »

Syndicate content